At age 21, I scored two incredible internships in New York City: one at the legendary agency MAGNUM PHOTOS and another at the studio of photographer Annie Leibovitz. The grit of classic photojournalism and the shine of celebrity editorial, as a duality, has since shaped my career. I think a journalistic approach, even to copywriting, can enliven the commercial shine of luxury brands.

I love language, logic, and meaning, having studied classical languages and the history of philosophy. For almost 20 years as a journalist and copywriter, I have used this to write about luxury craftsmanship in high jewelry, niche perfume, Haute Couture, hospitality, and art—for media based in Paris, London and Beirut. I have extensive experience working on branded editorial content, including book projects and launching full-on magazines backed by brands.