I write for luxury brands; this includes helping creative directors articulate their intentions as well as management executives, brand managers, product developers, and press departments craft clear and core messages. What I produce can range from early internal concept drafts to final press presentations, corporate communications, sales education, and consumer-facing merchandise.

My approach to copywriting is fundamentally journalistic. Interviews are important, when possible. I deliver clarity, above all, but also interesting stories that speak to people, in a voice coherent with what the brand is, or wants to be.